Behind the Desk Selling

Behind the Desk Selling changes how customer-facing employees think about their contribution to organizational success. The workshop explores why selling isn't exclusively the responsibility of salespeople and how employees who interact with customers regularly can play an important role in strengthening relationships and generating business. Participants learn to identify their organization's competitive advantages, understand the six basic needs customers bring to every interaction, and create experiences that distinguish their company from competitors. The program introduces practical approaches for asking high-impact customer questions, discovering opportunities to deliver unexpected value, requesting meaningful feedback, and earning additional business.