Develop Effective Sales Strategy

Replace “winging it” with a disciplined strategy for winning important sales opportunities. Participants learn how to assess the situation, choose the right strategic approach, define objectives, and translate strategy into specific actions.

PROGRAM OVERVIEW

Developing Effective Sales Strategy teaches participants how to move from activity to intentional opportunity planning. Using client intelligence and a structured assessment of the customer, decision makers, competition, and the seller’s own position, participants learn to choose among different strategic approaches and convert the chosen strategy into objectives and tactics. The program matters because a list of sales activities is not a strategy. Participants should expect a practical framework—and for complex opportunities, the WAR Strategy Map—to help them think more clearly about how they will win.

SKILL & OUTCOME DEVELOPMENT

Build more disciplined plans for complex and competitive opportunities

Translate a sales goal into clear objectives and tactics

Select an appropriate strategy for the opportunity

Assess the client decision makers competition and your own position

TARGET AUDIENCE

Sales, Bus Dev Reps

Get Started