Distinguish Yourself From the Competition

Three Powerful Ways to Distinguish Yourself and Your Company from Competition helps salespeople avoid the commodity trap by creating meaningful reasons for customers to choose them. Participants use a simple Acid Test to evaluate whether a point of differentiation is important to the customer, unique to the company, and easy to defend. They also explore how to “show” differentiation through a superior selling approach and “tell” it through customized messages such as Why Use Me and company superiorities. Participants should expect practical tools for making differentiation clearer, more credible, and more relevant.