Make This Your Greatest Year Yet

Success can create its own risk when yesterday’s habits become tomorrow’s strategy. Make This Your Greatest Year Yet helps participants recognize the “Groundhog Day” behaviors that cause sales organizations to repeat comfortable patterns even as the marketplace changes. The program combines an offensive focus on competitive accounts with a defensive focus on protecting valuable customers, using concepts such as ACE, High Impact Questions, Consultative Cadence, client feedback, differentiation, and the Strategic Impact Letter. Participants should expect to leave with a clearer view of the behaviors they need to change and practical actions for creating stronger competitive momentum.